Marketing planning Essay Example | Topics and Well Written Essays - 1000 words

Marketing planning - Essay Example The time when company started its business, only 20 smoothies were sold and this figure has increased up to 420,479 smoothies’ everyday which is a considerable achievement. Increasing sales, revenues and consumption of smoothies indicate that the quality of products offered by the company has been remarkable because of which Innocent Drinks is able to achieve a lot. Products offered by the company are made up of natural fruits and the quality management team makes sure that the fruits are fresh so that the quality of the products is maintained. Product life cycle is defined as the stage of the product as the life of the product increases, it moves from growth stage to maturity stage and then it starts declining (Kotler, 2009). Smoothies are at present during the growth stage of product lifecycle (Innocent). Products offered by Innocent Drinks are also at present in the growth stage and the increasing demand of smoothies represents further growth of the product. As the products offered by the company are still growing and generating substantial amount of revenues for Innocent Drinks. The market as well as the company is growing at the moment however major portion of the industry has been captured by Innocent Drinks with approximately 71% of the total market share. At a time when the market growth rate would decline, then Innocent Drinks can be considered as cash cow. Perceptual mapping shows that the products offered by Innocent Drinks are considered as of high quality and at the same time the prices of these products are believed to be relatively higher than the prices of competitors. Although some competitors are offering it at a lower price, but then the quality of products offered by these competitors is a question mark thus Innocent Drink is able to provide quality products at a relatively higher price. According to Ansoff Matrix the

Characteristics of imprisonment in the nineteenth century Essay

Characteristics of imprisonment in the nineteenth century - Essay Example Characteristics of imprisonment in the nineteenth century During the 17th century, prison was any place that the offenders were held while awaiting the punishment. During the 17th century, London Bridewell house was constructed as a prototype prison that could hold the disorderly poor in order to instill the habits of work through prison labour. The 19th century witnessed the implementation of the first state prison that was the national penitentiary at Millbank in London. The prisoners were kept in separate cells, but were allowed to associate during the day. Pentoville prions was constructed in 1842 with cells measuring 13 feet long, 9 feet high and 7 feet in width and operated a separate system that entailed solitary confinement of the prisoners. Peel’s Gaol Act of 1823 had separated the prisons depending on the status of the offender. The prisoners were confined in a separate cell and were tied with rope and communication to other prisoners was impossible. Select Committee of the House of Lords recommended for the appointment of Prison Inspectorate and implementation of silent prison system. The first stage of silent system was solitary confinement for a period of up to nine months that was coupled with hard labour and prayers in the cells. The second penal stage was the provision of sleep and meals in a separate cell, but the prisoner would be allowed to work with the rest of prisoners. The third stage was consisted the conditional release on account of good conduct and constant police supervision. Under the silent system, food was monotonous, beds were replaced with hammocks in order to cause the offender sleepless nights and hard labour entailed Oakum picking in order to separate the fibres of an old ship’s ropes for reuse.... These systems entailed a lot of brutal punishment methods such as electric shocks, starvation and plugging of prisoners in boiling water. However, many boroughs decided to give up their prisons instead of incurring higher expenses of maintaining the prisoners (Emsley 89). In 1877, the prisons were nationalized and came under the control of Prison Commission. The Prison Commission was of the view that restructuring was essential in order to reduce the number of prisons and stop reoffending. The Prison Commission asserted its won control of prisons and standardised the regulations of all prisons thus leading to uniformity. Conclusion I agree with Sidney and Beatrice that the nineteenth century prison policy was ultimately ‘the fetish of uniformity’. After the passage of Prison Act of 1865, the Prison Commission implemented measures of standardizing services offered to prisoners including the quality of food, the number of labour hours and ensured that prisoners wore unifor ms while in the cells. In addition, the prisons employed new qualified personnel such as psychologists, caseworkers and welfare officers who were tasked with providing counseling services and providing treatment to the prisoners. By mid 1890s, the Prison Commission had successfully implemented uniformity, efficiency in administration and welfare services in prisons. The 1898 Prison Act gave the Secretary of State to make rules governing prisons and a Board of Independent Visitors for every convict prison was established (Emsley 113). Question (b). ‘When we look back, transportation captures our contemporary attention as a sensible, colourful and almost exciting way of dealing with serious offenders. But with the benefit of hindsight, we can appreciate